My name is Giovanna, and I’m a Creative Strategist and Creative Producer from São Paulo, Brazil, based in Germany since 2015.

I help independent artists – especially musicians – turn ideas into coherent worlds of content, visuals, and experiences. With a background in Visual Communication at HTW Berlin and over five years working across film, print, and digital, I move confidently between concept, strategy, and production.

I bring a mix of Brazilian energy and European context to every project. My practice was shaped by zero-budget short films that reached festivals, cultural events, and performance-driven campaigns within a marketing team – always balancing narrative, aesthetics, and measurable impact.

My goal is simple: make your vision real and successful.

Today, I design content and audience-growth strategies, lead creative direction and visual identity, and oversee end-to-end video production for independent artists, collectives, and cultural projects. That can mean defining the story behind a release, structuring a campaign, or directing the visuals that carry an artist’s voice across platforms and live moments.

I’m especially interested in collaborations where strategy and making walk together – from the first conversation about who the work is for and why it matters, to a concrete roadmap of films, visuals, and assets that bring it to life.